About

About KADA

Kentucky's Voice for Auto Dealers

The Kentucky Automobile Dealers Association (KADA) is the trade association representing franchised new-car and new-truck dealers across Kentucky. KADA works to protect and advance the interests of Kentucky's automobile dealers through legislative advocacy, education, and member services. We serve as the bridge between Kentucky's dealerships and the legislative, regulatory, and industry partners that shape the automotive landscape.

KYADA Meeting

Mission

  • To facilitate the exchange of ideas and information among its members.
  • To encourage sound business practices and policies.
  • To promote sound, constructive, progressive motor vehicle legislation.
  • To enhance confidence, respect and good fellowship among all who are engaged directly or indirectly in the Motor Vehicle Industry.

Guiding Principles

  • ​To promote and maintain honesty and dependability in our business operations and to discourage deception and fraud.
  • To employ truth and accuracy in our advertising and selling of automotive products.
  • To stand by any guarantee given with the sale of motor vehicles.
  • To strive constantly to improve our business methods and ethics to maintain fair competition to the end that the public will be better served.
  • To refrain from the performance of any act which would be injurious or detrimental to the automobile retailing industry or contrary to public interest.

Board of Directors

KADA's Board of Directors is composed of dealer members representing all six districts of the Commonwealth.

Ed Hyde

Ed Hyde

Chair

Legacy Automotive Network

London

Bob Hook III

Bob Hook III

Chair Elect

Bob Hook Chevrolet

Louisville

Fred Tolsdorf

Fred Tolsdorf

Vice Chair

Champion Chevrolet Buick GMC

La Grange

Travis Flaherty

Travis Flaherty

Treasurer

Flaherty Chevrolet

Brandenburg

KADA Staff

Our staff is dedicated to serving Kentucky's automobile dealers every day.

Jason Wilson

Jason Wilson

President

Jason Wilson is the President of the Kentucky Automobile Dealers Association. Although boasting an extensive background in the automotive industry, Jason got his start in the military, serving in the United States Marine Corps from 1987 to 1995. As part of the security detail for former President George H. W. Bush, he held top-secret security clearance. After his honorable service in the military, Jason transitioned into the automotive industry. In 1994, he began his career at Richmond Honda (now Pearson Honda) as a car salesman. Over the years, he immersed himself in all facets of dealership operations. Progressing through the ranks, Jason's dedication and skill propelled him from selling cars to F&I, to sales manager, general sales manager, and ultimately general manager. In April 2012, Jason joined the Virginia Automobile Dealers Association (VADA) as the General Manager, serving under the leadership of Don Hall. On January 1, 2021, Jason Wilson assumed the role of President at the Kentucky Auto Dealers Association (KADA).

Sarah Bishop

Sarah Bishop

Vice President of Legislative Affairs

Sarah has served as KADA's Vice President of Legislative Affairs since 2023. She is an experienced legal advisor and litigator who has practiced law since 2007. For more than 15 years, she has advised government and private entities with respect to complex legal and legislative issues. Since 2018, her focus has been navigating the ever-changing regulatory environment to identify and implement the strategies that benefit Kentucky automobile dealers and their businesses. Her expertise in compliance and contracts allows her to offer guidance on best practices and—when necessary—minimizing liability. Prior to joining KADA, Sarah was a member of a large regional law firm, where she specialized in litigation, government relations, and auto dealer services. Thomson Reuters has repeatedly listed her on their Kentucky Rising Stars list, and more recently Sarah was named to the Kentucky Gazette's 2024 Notable Women in Kentucky Politics and Government.

Melissa Peach

Melissa Peach

CFO

Melissa is KADA's Controller and KADET Administrator. A graduate of Western Kentucky University, Melissa has been with KADA since 2016, where her organizational skills and eye for detail have made her a cornerstone of our team. Melissa is responsible for accounting and financial transactions at KADA, but her professionalism and leadership have made her the go-to person for KADA members, vendors, and partners on virtually all things KADA. Before joining KADA, Melissa worked for the Kentucky Housing Corporation and spent more than a decade managing her family's small businesses. Her problem-solving skills and dedication ensure KADA's seamless operation and make her a vital resource within the association.

Penny Faulconer

Penny Faulconer

Administrative Specialist

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Contact Information

152 Consumer Lane
Frankfort, KY 40601

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